Tissot began in 1853 in Le Locle Switzerland where Charles – Felicien Tissotand his son Charles Emile created a watch making company bearing their name. From day one relentless innovative spirit and dedication to fine craftsmanship formed the brands distinctive identity. From its first pocket watch in 1853 to its revolutionary tactile T-Touch watch Tissot are a leading brand in the Swiss watch industry. At an international level, Tissot is proud to be the Official Timekeeper and Official Watch of MotoGB, NASCAR, the IIHF Ice Hockey Championships, the UCI Cycling World Championships, the International Basketball Association (FIBA) and theFencing World Championships (FIE). On a regional scale,Tissot is involved with the Chinese Basketball Association (CA) ad the Australian Football League (AFL) as the official Timekeeper and Official Watch.