Longines Since 1832, the Swiss Watchmaking company

History: Fine timepieces from Saint-Imier

Longines is a company with great history. The Saint-Lmier watchmaking establishment was founded by Auguste Agassiz, brother of the famous naturalist, Louis Agassiz in 1832. Initially selling pocket watches with crown-wheel escarpments similar to those produced by the Swiss watchmaking industry in General at the time. Longines has continued to charm watch enthusiasts from all over the world. The current Longines collection reflects that spirit of the company ethos. In addition to modern classics with a sporty flair, Longines also presents timepieces that are committed to a timeless and classic feel.

By 1854, , the nephew of Agassiz, Ernest Francillon, took over the company management and brought about changes with a new company vision, streamline the vertical integration of the Longines manufacturing process. The skilful entrepreneur constructed a factory that produced Longines manufactured pocket watches in an area called Les Longines or “the long meadows”.

Demand grew so rapidly for the high quality swiss watches that Francillon was soon forced to defend himself against counterfeiting and by 1889, Francillon had registered the Longines brand. As a result, Longines became the first registered watch brand in the world. The famous Longines motif with the winged hourglass remains a strong brand logo to this day.

Precise timekeeping in the air

Longines has enjoyed a long and successful relationship with aviation, hence the hourglass with wings brand symbol. Longines has been the official supplier of the International Aeronautical Federation since 1919, supplying high-precision navigation instruments to pilots, which, as a result has allowed Longines to expand its expertise of aviation timepieces.

Charles Lindbergh became the first person to fly solo over the Atlantic Ocean in 1927. Following this feat pioneering pilot collaborated with Longines in the development of an aviation watch that would easily allow any pilot to quickly and easily determine their longitude position while simultaneously operating a flight. The result of the partnership was the so-called “Hour Angle”, which became available for pilots and watch in 1932.

Watches on prominent wrists

Longines have collaborated with numerous celebrities to help represent their quality timepieces. The brand ambassadors themselves embody the sporty, elegant, and high-performance features of a Longines timepiece. Most recently Stefanie Graf and Andre Agassi take joy in representing the Longines brand whose close connection with the world of Tennis is further reinforced by the Longines partnership with the French Open Roland Garros. From the world of film, Kate Winslet and Simon Baker are often captured with stylish Longines timepieces around their wrists.

New Developments

Today, Longines offers a broad range of great-looking watches at attractive prices.

The Longines Symphonette

Launched in 2015, the Longines Symphonette was imagined as a contemporary interpretation of the elegance dear to the Swiss watchmaking brand. The unique oval line of the cases, the sophisticated meshing of the bracelets, the refined dials of the various models are like as many notes combining in perfect harmony. Today, Longines is introducing new models blending rose gold and steel that enrich the collection.  From the beginning, Longines has been in tune with its female customers’ desires. In the tradition of the winged hourglass brand’s rich watchmaking history, which saw the emergence of many mythical models worn by elegant women through the ages, the Longines Symphonette is the ideal adornment of women whose life is conceived as a never-ending representation. Resolutely contemporary, these creations will enthrall all those who love a chic and trendy aesthetic, while remaining faithful to the elegance that characterizes the brand with the winged hourglass.

The Lindbergh Hour Angle watch 90th Anniversary

New York, May 20, 1927, the Spirit of St. Louis took off from the Roosevelt airport for Paris. Charles Lindbergh, a 25-year-old American pilot, was behind the controls. 5,850 kilometers and thirty-three and a half hours later, he landed at the Bourget airport after having completed the first ever non-stop solo transatlantic flight. Lindbergh’s incredible determination, as demonstrated by his decision to forgo a radio and a parachute in order to bring extra fuel, made a strong impression on both sides of the Atlantic. As an official timekeeper for the Fédération Aéronautique Internationale (FAI), Longines also participated in approving this historic achievement by timing the flight and adding it to the list of aerial records. To celebrate this incredible achievement Lognines have created the The Lindbergh Hour Angle watch 90th Anniversary watch. This exceptional titanium-and-steel timepiece is intended for those who are passionate about history, adventure, and watchmaking.

Longines is a company with great history. The Saint-Lmier watchmaking establishment was founded by Auguste Agassiz, brother of the famous naturalist, Louis Agassiz in 1832. Initially selling pocket watches with crown-wheel escarpments similar to those produced by the Swiss watchmaking industry in General at the time. Longines has continued to charm watch enthusiasts from all over the world. The current Longines collection reflects that spirit of the company ethos. In addition to modern classics with a sporty flair, Longines also presents timepieces that are committed to a timeless and classic feel.

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