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Official TUDOR Retailer

The TUDOR brand was first launched in 1926 by Rolex founder, Hans Wilsdorf, as a watch with all the style, character and robust high quality of its older sibling Rolex, but at a more accessible price point. Their commitment to produce the highest quality watches led to TUDOR timepieces being adopted for use by a number of professional organisations, including militaries and expedition teams around the world. Since 2015, TUDOR has offered in-house manufactured COSC-rated movements, powering watches made with innovative design and state-of-the art production processes.

Birth of the brand

In February 1926, Hans Wilsdorf had the trademark “The Tudor” registered and started making watches bearing that signature on the dial. Just after the Second World War, Hans Wilsdorf knew that the time had come to expand and give the brand a proper identity of its own. On 6 March 1946, he created “Montres TUDOR S.A.”, specialising in models for both men and women. Rolex would guarantee the technical, aesthetic and functional characteristics, along with the distribution and after-sales service.

Hans Wilsdorf’s intuition

"For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the TUDOR watch company."

The traditional art of hand craftsmanship

TUDOR is innovating in an unexpected way by equipping its watches with fabric straps meticulously fashioned by a company that perpetuates an over century-old artistic craft. They bring an additional touch of style that reinforces the resolutely modern and sophisticated TUDOR identity. Thanks to a production process including unique hand-made skills, the straps developed for TUDOR endow the watch with a unique dimension expressing cutting-edge style and ensuring peerless comfort on the wrist.

Friends of the brand

The ‘Born to Dare’ spirit of TUDOR appeals not only to the loyal collectors who continue to purchase timepieces for their own collections, but also to the famous faces who have joined forces with this iconic brand.

As a child, David Beckham had a dream. Whenever asked about what he would want to be later in life he invariably answered “a football player”. This early drive led him to become one of the most acclaimed, loved and successful players in the history of the game. With three major clubs and 115 selections in the English football team, 59 as captain, he left his mark: 6 England Championship titles, 2 Major League Soccer cups, one time Champion of Spain and one time UEFA Champion.

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