Whittles Jewellers and Rolex

Our History

Established in 1862 in Miller Arcade in Preston, Whittles Jewellers has become synonymous with fine jewellery, luxury watch brands, exceptional service and craftsmanship. In the August of 2013 Whittles relocated for the fourth time in its long history to its current location at 37 Fishergate and has recently expanded the showroom with a stunning Rolex room.

Whittles Heritage

Whittles has been synonymous with fine jewellery, watches and exceptional service for over 155 years. A solid family business, Whittles has remained true to its founding principles of quality, value and excellent service whilst adapting to modern trends and designs to offer the very best selection of world class jewellery and watches from its modern, stylish store in Preston, Lancashire.

The family and their exceptionally long serving team pride themselves on their knowledge, skills, service, care, professionalism and attention to detail; this has been key to building up a wonderfully loyal client base.

Keeping it in the family

Established in 1862, James Rhodes purchased Whittles Jewellers towards the end of the 18th century. James ran the business and then handed the reins over to his son, Rowland. Rowland Rhodes continued to run the business until it passed to his son, Brian Rhodes in the 1980’s.

The business then passed to his daughter, Joanna Rhodes (now Valentine) and his son, Andrew Rhodes. As the majority shareholder and Managing Director of the Company, Joanna is extremely proud to follow in her Father’s footsteps and to be the fourth generation of the Rhodes family to be at the helm, remaining passionate in preserving the business’s founding principles of quality coupled with exceptional service.

Over 50 years of Rolex at Whittles Jewellers

Whittles Jewellers are proud to have been Official Rolex Retailers for over 50 years.

Rolex is one of the most revered and recognisable brands in the world and is renowned for its meticulous design, expert craftsmanship and precision performance.

In 2013 we moved our current premises on Fishergate in Preston, complete with a spacious viewing area dedicated solely to Rolex. In addition, we are also delighted to offer after-sales care and servicing from our in-house Rolex accredited watchmaker.

Whittles and Rolex is a partnership built on a commitment to quality, excellence and tradition.